Tuesday, 2 March 2010

RADIO TRAILER ANALYSIS - JACOB

For the radio trailer for this project we decided to keep it simple but enough to draw enough attention for the target audience of the documentary in a 30 second spot. The trailer uses the title track from the 5 minute extract "Love takes over" and through simple cutting and splicing in Finalcut express we were able to lengthen the intro from the music to span over the entire trailer.
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At the end the music reaches a crescendo and jumps directly to the main chorus, this was all achieved easily through Finalcut and worked well underneath the extracts of dialogue from the film as seen in the script. The final audio was saved on Garageband and exported as a Quicktime video file allowing the file to be easily uploaded onto our blog.
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The same voice over from the documentary is also used, attracting the target audiences through words such as "heartache & bombshells" linking to the celebrity culture theme of the documentary. Overall the radio trailer works well keeping along the lines of a simple framework of dialogue and music with no sound effects but enough to attract listeners attention.

It was difficult to obtain any examples of radio trailers especially ones for documentaries on the internet. We used radio spots advertising actual feature films for inspiration and research. A key element we picked up on which we used in our trailer was the extracts of sound from the actual films played on the trailer. All radio spots would feature a voice over, often the actual voice would be one featured in the film.

http://http//www.youtube.com/watch?v=TK6paG0Qono
In this example The Rocky Horror Picture Show the commentary was voiced by Richard O' Brien, who played Riff Raff in the film.
Overall the radio trailer worked well - similar to the poster we opted for a simple yet effective script and limited if not any effects except the voice over, the extracts of dialouge from the film and the actual soundtrack we used in the film too.

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